Google review QR code

The review link

A Google review QR code is a URL QR code pointing at the direct "write a review" link for your Google Business Profile. The easiest way to get it:

• Sign in to your Google Business Profile.
• Find the "Ask for reviews" or "Get more reviews" option — Google generates a short review link for you (often a g.page/r/… address).
• Copy that link and encode it.

Scanning opens the review form for your business with the star rating ready to fill in.

The Place ID method

If you'd rather build the link yourself, Google supports a review URL based on your unique Place ID:

https://search.google.com/local/writereview?placeid=YOUR_PLACE_ID

Find your Place ID with Google's official "Place ID Finder" tool, then drop it into the URL above. This produces a stable, direct link to the review dialog.

When to use it

• At the counter or table — a small card after a good experience.
• On receipts and packaging — catch customers when satisfaction is fresh.
• Follow-up emails and invoices — though there a plain link often works better than a code.

Gotchas & policy

• Don't gate or incentivize reviews. Google's policies prohibit offering rewards for reviews or filtering for only positive ones. Ask everyone, not just happy customers.
• The customer needs a Google account. Reviewing requires being signed in to Google.
• Keep the link stable. A static code can't be repointed, so use the durable Place ID or official short link rather than a session-specific URL.
• Make the ask clear. Pair the code with simple wording like "Scan to review us on Google."

Make the ask land

The code is the easy part; the conversion comes from timing and wording. A few things that reliably help:

• Ask at the peak moment. Right after a good meal, a completed job, or a helpful interaction — not days later.
• Tell people what to expect. "Scan to leave a Google review — it takes 30 seconds" sets a clear, low-effort expectation.
• Put it where hands already are. On the receipt, the table, the counter, or the invoice, rather than buried on a wall.
• Make it easy, not selective. Show the same code to everyone. Filtering for only happy customers ("review gating") violates Google's policies and erodes trust.
• Respond to reviews. Replying — especially to criticism — signals you're listening and lifts your profile's credibility.

Make a review QR code

Copy your review link or build the Place ID URL, paste it into the Link tab, and export a code for counter cards or receipts.

Frequently asked questions